What's included
- Wordmark (SVG, PNG)
- Logomark (SVG, PNG)
How to use the Sarvam brand
About these guidelines
This page covers how to correctly use the Sarvam AI name, logo, and other brand assets in third-party materials. For the story behind our brand, the meaning of the logo, and our visual philosophy, visit the Sarvam AI Brand page .
The Sarvam AI name, logo, and other Sarvam trademarks are the property of Sarvam AI. These guidelines apply to all partners, customers, developers, and third parties.
How to use the logo
Download the approved logo files from the resources section above. Always use the original files as provided; never recreate the logo from scratch or modify any element of it.
The Sarvam brand uses a wordmark and a logomark. Keep their usage independent; do not combine them in a single lockup.
Use our marks only when they directly relate to Sarvam AI products or services, and only with permission under these guidelines. Maintain clear space around the logo and follow the wordmark and logomark rules below for format-specific guidance.
Wordmark
Use the wordmark when the logomark alone is not sufficient. The wordmark must always appear in its approved form: black on light backgrounds and white on dark backgrounds.
What to avoid
- Add effects to the wordmark like shadow or border.
- Use the wordmark in any accent colour. Black and white only.
- Rearrange the sizes of the individual elements of the wordmark.
- Fill gradients in the wordmark.
- Place the wordmark on backgrounds with low contrast.
- Use the wordmark from the official logo pack.
- Use black on light backgrounds and white on dark backgrounds.
Logomark
Use the logomark where the Sarvam brand is already established: product UI, app icons, and social media profiles. Do not use the wordmark and logomark together.
What to avoid
- Add effects to the logomark like shadow or border.
- Use the wordmark and logomark together.
- Place the logomark on backgrounds with low contrast.
- Alter the width of the strokes.
- Crop the logomark.
- Keep the logomark at its original size and proportions.
- Use the logomark in product UI where the brand is already established.
How to use it with other brands
When pairing the Sarvam wordmark with a partner logo, maintain balanced spacing and clear hierarchy. Use the wordmark only, not the logomark, in partnership lockups.
- Display the Sarvam mark at a very different size from the partner logo.
- Use the logomark in a partnership lockup.
- Place the lockup over a busy image.
- Match the visual weight of both wordmarks.
- Submit all co-branded materials for approval before publishing.
How to use it with governments
When pairing the Sarvam wordmark with a government emblem or ministry lockup, follow the prescribed vertical hierarchy and spacing. All government co-branded materials must be approved before use.
- Reorder or alter the government emblem hierarchy.
- Use the logomark in a government lockup.
- Place the lockup over a busy or photographic background.
- Maintain the vertical stack with the government emblem above the Sarvam wordmark.
- Submit all government co-branded materials for approval before publishing.
Language guidelines
How to refer to Sarvam AI, our products, and our technology in your materials.
Product names
- Modify or abbreviate product names (Doc Agents, Voice Agents, etc.).
- Use product names in your own product or company names.
- Refer to products by their exact names as published.
- Use 'powered by Sarvam AI' when integrating our APIs.
API and developer attribution
- Claim ownership of models or technology developed by Sarvam AI.
- Use 'Sarvam' as a descriptor for your own models or services.
- Attribute models accurately (e.g., 'built with Sarvam AI's speech-to-text API').
- Link back to sarvam.ai when referencing our technology in documentation.
General naming rules
- Use the Sarvam AI name to imply endorsement of your product.
- Create social media handles or domains that include our brand name.
- Refer to us as 'Sarvam AI' on first mention, 'Sarvam' thereafter.
- Describe Sarvam AI as an Indic language AI company.
Press releases
When mentioning our company in press materials, please identify Sarvam AI as an Indic language AI company. Sarvam AI's mission is to make artificial intelligence accessible and useful for every Indian language speaker.
For announcements or communications that go beyond the cases outlined here, reach out to the Sarvam AI communications team at [email protected].
Usage terms
The term "Marks" includes anything we use to identify our goods or services, including our names, logos, icons, and design elements. By using Sarvam AI's Marks, you agree that we own them and that any goodwill generated by your use benefits us.
Permission to use our Marks is limited in the following ways:
- Only use our Marks if they adhere to these brand guidelines.
- The permission we grant is non-exclusive (we can give it to others) and non-transferable (you cannot give it to others).
- Do not feature our Marks more prominently than your own company's name or marks.
- We may update the guide, and changes must be made within a reasonable time.
- We can review the use of our Marks and require changes if needed.
- We may terminate permission to use our Marks at any time, and usage must stop promptly.
Please ensure your application follows all Sarvam AI usage policies. We do not permit model names in application titles as this may confuse end users.
Contact
For legal inquiries, please contact [email protected].
For permission requests, questions about these guidelines, or co-branding approvals, please contact [email protected].