PARTNERSHIP ANNOUNCEMENT
Sarvam partners with Swiggy to bring voice-led commerce to India in every Indian language
Multilingual, voice-led commerce coming to Food Delivery, Instamart, and Dineout.
We are excited to announce our strategic collaboration with Swiggy, India's leading on-demand convenience platform, to bring multilingual, voice-led commerce to Food Delivery, Instamart, and Dineout. This collaboration deepens Swiggy's commitment to AI-native commerce and enables fully transactional agentic experiences for the first time.
What makes this different
India is one of the most linguistically diverse nations in the world. Yet most digital commerce experiences remain anchored to English or a handful of regional languages, leaving a large share of users underserved. This changes that.
Voice in 11 Indian languages
Sarvam's models are trained on extensive Indian language data to deliver natural, accurate, and culturally resonant voice interactions across Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, and more.
Commerce without an app
Users can place orders on Instamart over a phone call, without an app, a download, or internet access. For millions connected by phone but not smartphone, this changes what digital commerce can reach.
End-to-end in one conversation
From discovery to checkout, the entire experience happens within a single conversation. Browse, order, and pay entirely in the language you choose, without switching apps or screens.
Why this matters
The partnership comes to life across two distinct surfaces that together reach Indians at every level of digital connectivity.
Phone call-based ordering
At the India AI Impact Summit in New Delhi, we demonstrated phone call-based ordering on Instamart. Millions of Indians who are connected by phone but not by smartphone can now access the full Swiggy catalogue simply by calling.
AI-native commerce on Indus
Swiggy is the first commerce platform to launch on Indus, Sarvam's chat application. Users can browse, order, and complete the full checkout experience conversationally, in the language they choose, entirely within the app.
What we are building together
Swiggy brings the commerce surface. Sarvam brings the language intelligence. Together, we are making AI-native commerce a reality for the next billion Indian users.
Multilingual voice ordering
Full ordering support across Swiggy's Food Delivery, Instamart, and Dineout surfaces in 11 Indian languages.
Phone-first commerce
Expanding phone call-based ordering to reach Indians who are connected by voice but not by smartphone or data.
Deeper Indus integration
Richer conversational commerce flows on Indus, including personalised recommendations, re-ordering, and account management in any language.
AI at population scale
The goal is to take AI from a novelty for the few to a utility for the many. This partnership is one of the clearest paths to that.
This is just the beginning of what voice-led commerce can look like in India.
Experience voice-first commerce built for India.
Experience voice-first commerce
built for India.