Sarvam AI
Sarvam Motif

Voice calls get answered. SMS often goes unread.

OTP verifications, EMI reminders, delivery updates. When the message matters, voice in the customer's language gets through. Personalized, natural-sounding calls in 11 Indian languages, generated in real-time.

Voice OTPPayment RemindersDelivery AlertsTransactional Voice

Voices

View all
ShubhMale
ShreyaFemale
MananMale
IshitaFemale
45 words210/2000

When the message matters, voice reaches further

Reach

Voice reaches the people who need it most

A PM Kisan beneficiary in rural Odisha receives an SMS about a payment credit. He can't read it. A Jan Dhan account holder gets a fraud alert SMS in English. She doesn't understand it. For transactional messages that MUST reach the recipient, voice in their language is the only reliable channel.

Personalization

Natural-sounding OTP calls build trust

'Your OTP is 4-8-3-9' in a monotone robotic voice sounds like a scam call. Customers hang up. A natural voice saying 'Namaste Suresh ji, aapka OTP hai 4-8-3-9, kripya 5 minute mein use karein' sounds legitimate and gets acted on.

Scale

Personalize voice calls in 11 languages at scale

A payment app sending 500,000 EMI reminders per day across Hindi, Tamil, Telugu, Bengali, and Gujarati would need an army of call center agents. Dynamic TTS generates each call with the customer's name, amount, and due date in their language. Fully automated, fully personalized.

Personalized voice messages at scale

Define your message templates

Create templates with placeholders: {name}, {amount}, {due_date}, {order_id}, {otp}. One template per message type. 'Namaste {name} ji, aapki EMI Rs {amount} ki payment {due_date} ko due hai.'

Fill with live customer data

Your system populates templates with real customer data at call time. Name, amount, date, OTP, order number. Each call is unique to the recipient.

Generate audio in real-time

Send the filled template to Sarvam's API. Get natural audio back in under 250ms. Fast enough for real-time OTP calls where the customer is waiting.

Deliver via your telephony stack

Route the audio through Exotel, Ozonetel, Twilio, or any SIP/VoIP system. 8kHz telephony-optimized output. Sounds natural on actual phone lines.

from sarvamai import SarvamAI

client = SarvamAI(api_subscription_key="YOUR_KEY")

# Payment reminder in Telugu
audio = client.text_to_speech.convert(
    text="Ramesh garu, meeku gedam chestunnam. Mee EMI Rs 5,000 ee nela 15 tarikhu varaku chellinchaali.",
    target_language_code="te-IN",
    model="bulbul:v3",
    speaker="meera",
    pace=1.0,
    enable_preprocessing=True
)

with open("payment_reminder.wav", "wb") as f:
    f.write(audio.audios[0])

Built for real-time voice notifications

<250ms Generation latency

Fast enough for real-time OTP calls. Customer dials, API generates, voice plays. No perceptible delay.

8kHz Telephony-optimized

Sounds natural on phone lines, not just in browser demos. Optimized for the bitrate callers actually hear.

11 Languages

Hindi, Tamil, Telugu, Bengali, Malayalam, Marathi, Gujarati, Kannada, Punjabi, Odia, Assamese. Route to the customer's preferred language.

500K+ Calls per day

API scales to handle enterprise call volumes. Batch process EMI reminders or real-time OTP verification.

Starting at ₹30 per 10K characters. View pricing

How Sarvam compares

Listener preference rate (8kHz)

Higher is better

Competitor win rate
Tie rate
Bulbul V3 win rate

ElevenLabs Flash V2.5

10.37
11.68
77.95

ElevenLabs V3 Alpha

28.14
28.21
43.64

Cartesia Sonic-3

29.43
30.49
40.08
0%20%40%60%80%100%

Where transactional voice fits

OTP and verification calls

Two-factor authentication over voice. The OTP is spoken in the customer's language with clear number pronunciation. Particularly critical for customers who struggle to read SMS OTPs on small screens or in unfamiliar scripts.

Payment and EMI reminders

Personalized voice reminders with the customer's name, EMI amount, and due date. In their language. A natural voice reminder is harder to ignore than an SMS and more personal than a push notification. Reduces missed payments without human call center agents.

Delivery and order updates

Order confirmation, dispatch notification, delivery ETA, and COD amount. All spoken in the customer's language. Indian addresses and PIN codes pronounced correctly. 'Aapka order 7-7-2-1 kal subah tak deliver ho jayega' is clearer than an SMS the customer might not read.

Appointment and medication reminders

Patient appointment confirmations, vaccination scheduling, medication timing reminders. For elderly patients or those with limited literacy, a voice call in their language ensures the message is understood and acted on.

Why voice beats SMS for transactional messages in India

SMS fatigue

India's SMS ecosystem is overwhelmed. The average Indian mobile user receives dozens of transactional and promotional messages daily. Important messages get buried. Spam filters catch legitimate alerts. And for the 200+ million adults with limited reading ability, SMS is fundamentally inaccessible. A voice call cuts through the noise. It demands attention, communicates in the recipient's language, and confirms comprehension in a way text never can.

The economics

The economics of voice notifications have changed. Traditional outbound voice campaigns required recorded prompts or live agents. Dynamic TTS eliminates both. Generate a personalized message for each customer in real-time, in their language, with their specific details inserted naturally. The cost per call drops to the telephony charge plus a few paise for audio generation. At this cost, every transactional SMS can have a voice fallback for recipients who don't read it.

Upgrade your voice communications

Extend from one-way notifications to full voice interactions.

  • Saaras STT: add voice input so customers confirm by speaking instead of pressing buttons
  • Samvaad: full conversational AI for complete customer interactions in 11 languages
  • Bulbul V3 TTS: the engine powering natural transactional voice messages
  • SOC 2 + ISO 27001 certified for enterprise deployments

Your questions, answered

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